Creating artwork for your production is essential for marketing purposes.
Work with a designer to create a great Title Treatment (they will design of the title of your film and create a document covering the key aspects such as colours, font), then brand the film that way, so there will be consistency when you do swing back to the key art.
For mainstream releases, a cinema poster is an obvious requirement. But for independent film, you are more likely to get alternative screenings or video on demand release and so it is best to be prepared and have alternative promotional materials available.
The cinema poster (in the UK the standard is 30″ x 40″ ‘quad’ format) is still the cornerstone of theatrical release campaigns.
We recommend that you produce artwork that is 1440 px x 2100 px (the size needed for iTunes). VOD artwork generally needs to be 2:3 proportions). This size would also work for a smaller 4×6 promotional postcard.
A landscape poster (28″ x 22″) is recommended as increasingly digital promotion uses this format. Social media banners, adverts and article featured images are often landscape in format.
Important note: A 16 megapixel camera will not produce an image large enough for this size poster. Engage your photographer early on around the image you wish to use. They will need to take multiple images and piece them together in Photoshop.
A few tips on designing your film poster
1. Know your market when you design your poster
2. Hire a real designer from early on. Someone who can watch the film, work with marketing and who can create very large EPS files.
3. Make your artwork stand out, but not too obscure. Get your designer to mock it in the iTunes store amongst other films of the same genre for a sense of whether it works.
4. Make sure your poster and trailer work together. You don’t want to capture someone with an awesome poster only to lose them on the trailer. The poster is a preview, the trailer should exceed this.
5. Look at other film posters in the same genre to see what kind of style has been successful.
6. Imagine you are someone who knows nothing about your film: does the artwork really make people want to see your film? More importantly, will they even remember your brand when the time comes when they actually can see it?
Good luck. We look forward to seeing your artwork!