Ek Ladki Ko Dekha Toh Aisa Laga translates to mean ‘How I Felt When I Saw that Girl’ – we love it already!
Some love stories are not simple, Sweety’s is one such story. She has to contend with her over-enthusiastic family that wants to get her married, a young writer who is completely smitten by her, a secret that she harbours close to her heart and ultimately the truth that her true love might not find acceptance in her family and society. Resolving these issues proves hilarious, touching and life changing.
However, showing how unusual this is; and how perhaps it is attempting to educate through exposure – Ek Ladki has been the subject of a careful marketing campaign that has avoided explicitly spelling out the novel features of its plot. More liberal hubs such as Delhi and Mumbai where arthouse and independent films are popular already screen same-sex relationship themed films to relatively small audiences. Ek Ladki is clearly aiming to expand out of these small niches into wider India.
Director, Shelly Chopra Dhar says she deliberately set Ek Ladki outside of a major city to break existing stereotypes. “Critics say, [homosexuality] is for modern people, it has come from the west,” she says. “I’ve broken that.”
“The golden rule of cinema is entertainment,” she says “And if you don’t follow that, it’s not cinema.”
We are rooting for Ek Ladki to be a huge success!